EZ-Link x SuperUnion

Winner of a branding pitch for EZ-Link supported by SuperUnion for the launch of EZ-Link Prepaid MasterCard.

Process: Mapping personas, create value matrix, understanding buyer's journey, new brand identity

The Idea
Logotype and Tagline
Customised Variations
Moodboard
Supergraphics
Standard Card
User Journey
Mobile App

Group Members: Kiat Tan Wei Jie, Eugenia Hoy